They’ve said that stories sell….so should your internal marketing. People and key employes dont buy what you do, they buy into WHY you do it and WHY they should want it.
Simon Sinek believes it’s critical for employees to understand the “why” of the organization. Why did it start to begin with? What is the drive behind it? Why do the leaders in the organization do what they do? What drives them every day?
In organizations we get caught up in the ‘Busy-ness’ of the day to day, how often do we step back and look at the true purpose of the organization, how often as an employee do we step back and determine f our tasks are driven towards the strategic goals and the goals of the department, how often do we take a step back and look to see if the tasks and projects are aligned with our own personal values?
If our “why” is super clear then its super easy for our team to drive focus towards the why.
Make the difference between passion and a pay cheque.
As adults, we thrive in an environment where we can be highly productive, feel engaged and have accountability for our actions, when we know what impact we are having and the difference we are making, the motivation is higher and the productivity increases.
Do you remember “why” you joined the company, do you remember “why” your company was founded, do you remember “why” you have those projects and tasks on your list?
Everything starts with “why”
Ella Bates – MASTER TRAINER. I’m a believer in taking massive action to master a topic, dream or goal.
On my team, we model success and utilize systems proven to fast-track achievement, and our unique approach to efficiency always results in reduced waste with our Guaranteed Corporate Training System. If you are looking for * Reduced Staff Turnover * Real Competitive Advantage * Increased Corporate Capability * Higher Attraction for New Talent * Boosted Driving Leadership & Enhanced Skill Sets for Staff, we can help! To find out more and read our proprietary TrainincX3 method, just send me an email at Ella@EllaBates.com.